The third decade of the 21st century is upon us and the corporate world is immersed in an unprecedented transformation process. Disruptive technology, people’s changing lifestyle habits, demographic and urbanization trends, and the needs that define sustainable development agendas demand a response from economic, social, and institutional actors. All these changes have a direct impact on company business models, which are derived from new regulatory frameworks and consumer and investor selection criteria. More and more often, companies try to align their commercial strategies with corporate social and sustainable responsibility. Here at Tunnel Sadd Ariana, we are aware of the role we play in society and incorporated a series of social commitments decades ago. In addition to these initial actions, we have continued to add new commitments, which currently make up our Corporate Responsibility Strategic Plan. What was originally conceived as a resource to improve our reputation and create value is now an end goal in itself. We have even taken this a step further and are attempting to implement it into our entire value chain.